How Audiences are Using Twitter and Social Media and Changing Presentations Forever, £12.99

The backchannel are the people in your audience who are using social media sites such as Twitter to collaborate, chat, share information either prior / during / after your presentation.

I have been to a few seminars / barcamps / workshops where there’s an unofficial backchannel chatting throughout.

I wanted to learn and understand more about how to embrace and make the most of this channel to get the most from facilitating and leading workshops / social media sessions.

Within the technical world, the backchannel has been growing in influence since the rise of Twitter. The backchannel has become mainstream at most large conferences / meet ups / barcamps. As a presenter / facilitator this backchannel will happen with or without you.

If you choose to ignore it, then your credibility as an expert within your field crashes in one hit should anything negative be said about you, without you responding or moderating the conversation.

Anyone who’s involved in running workshops / seminars / training / events / membership organisations needs to sit up and listen to what Cliff Atkinson has to say.

Cliff runs through the different models of how to manage the back channel along with some great tools on managing those potential hazardous situations when the virtual back channel collides with the real world.

If you embrace the backchannel and use it effectively, then the likelihood of the virtual and real worlds colliding are minimised. Not only that the back channel can boost your online reputation and credibility. So if you want to boost your ratings….get reading.

What you think about the back channel – what’s your experience been?