We take the same principles and stages for researching and setting up a social media campaign but work with your in-house team to educate them so that they can deliver it.

The process is carried out through a number of workshops and hands on sessions covering topics such as:

• The objectives of the campaign and how to measure success
• Where are the conversations for the target market happening and how often – setting up the tracking
• Which sites to target
• Blog – set up, URLs, design, ownership & plan in training
• LinkedIn – opportunities & approach
• Twitter – do you need to be on there? Have you the resources to support ongoing?
• The content – how it will be generated, by whom and how often
• How to engage in the conversations / tone of voice / style
• Set up profiles and accounts on the sites
• Company policy on blogging / twitter etc
• The business process to support the campaign
• How to promote new channels through existing ones (e.g. email campaigns, links on website etc)