Once the social media campaign is set up and the strategy defined, You can then decide on whether you want to run the campaigns in-house with our support or whether you want us to run your campaigns with your input.
Running Social Media Campaigns
We would work with you to define the tone of voice and twitter management strategy. The specific campaigns, whether that’s a launch of a competition, feedback to grow followers and fans or many other ideas, will be defined prior to the launch of the campaign.
Standard Social Media Management
- Monitoring setup using Hootsuite.
- Monitoring brand terms (up to 3 terms)
- Monitoring conversations around key phrases relevant to products and services (up to 2 terms)
- 2 tweets will be sent out per day
- Responses to relevant conversations – 5 responses per week
- Respond to specific mentions
- Content for tweets will be agreed by client prior to sending
Blog
- Coaching, support & uploading of two blog posts per month and publish
- Monitor tracking to relevant conversations to engage in (up to 3 responses per month)
- Agree responses and post
- Tweet blog posts
- Promote blog on relevant sites and directories
Cost: £400 per month
Premium Social Media Management
- Monitoring setup using Hootsuite.
- Monitoring brand terms (up to 5 terms)
- Monitoring conversations around key phrases relevant to products and services (up to 5 terms)
- Up to four Tweet will be sent out per day
- Responses to relevant conversations – 10 responses per week
- Respond to specific mentions
- Content for tweets will be agreed by client prior to sending
Blog
- Coaching, support & uploading of four blog posts per month and publish
- Monitor tracking to relevant conversations to engage in (up to 6 responses per month)
- Agree responses and post
- Tweet blog posts
- Promote blog on relevant sites and directories
- Blog posts added to wall page
- Stimulate conversations on Twitter & Facebook
- Run specific campaigns as per strategy document
Cost: £850 per month
Supporting In-House Team
Once the set up is completed and your in-house team are up to speed on managing the campaigns, we would work along side them to ensure the campaigns run smoothly and efficiently and that the success metrics are being met.
Cost: From £300 per month – depending on complexity of campaigns and skill level of team
| Standard | Premium | |
|---|---|---|
|
Twitter
|
||
| Set up Hootsuite for monitoring |
✔
|
✔
|
| Brand terms monitored |
3
|
5
|
| Monitor key phrases |
2
|
5
|
| Tweets sent per day |
2
|
4
|
| Responses to conversations per week |
5
|
10
|
| Respond to specific mentions |
✔
|
✔
|
|
Blog
|
||
| Ghost write blog posts per month |
2
|
4
|
| Monitor conversations per month |
3
|
6
|
| Tweet blog posts |
✔
|
✔
|
| Promote blog posts |
✔
|
✔
|
|
Facebook
|
||
| Blog posts added |
✘
|
✔
|
| Stimulate conversations |
✘
|
✔
|
|
Price per month
|
£400 (ex VAT)
|
£850 (ex VAT)
|