Brighter Marketing Bible – £14.97 from Amazon
I have known Joanne and Siobhan at Brighter Marketing for sometime as we set up our businesses at the same time (I set up Pollenation Internet which I have subsequently sold). So when they approached me to give them my feedback, I leapt at the chance. They have supported me through some tough decisions and wanted to give back!
The book is aimed at making marketing simple and easy to understand for small to medium businesses. It is written in bite sizes chapters that are easy to understand with techniques / tasks that are relevant to a small business.
I am believer in life long learning and always have a business book on the go. I have read many marketing books and have always felt overwhelmed by the content and find it hard to put into practice. This book couldn’t be more different – relevant, focused on business and simple ways to implement ideas.