With the launch of Google Latitude that is software that allows mobile phone users share their location with friends, it s becoming more obvious that Google is focusing on the more personalised / local search. So for any business it is essential for any SEO and SMM campaigns that the same information is out in the public domain. More importantly it is essential that the SMM and SEO camapigns are interlinked, so the same message about the company can be found in You Tube, blogs, twitter, facebook or linked in.
Using Google Local Business Centre you can enter your companies address and details – here are some instructions if you haven’t done it already!
What you can then do to ensure you are maximising the leverage of this in the social media sites. Ensure the business listing points to your location page.
What you then need to do on the footer or contact us page is to promote the:
- link to your company’s Facebook page
- link to your company’s blog
- link to forums that you consistently post in
- link to your company’s Linked In page
- link to your company’s Twitter account
- link to any You Tube footage
- link to any shareslide presentations
- link to eventbrite for any events that you are holding
That way your potential customer, partnerships and colleagues can keep track of what you are up to!.
So then all your various online networking efforts will inter-feed each other and hopefully will help promote your website, not just in the search engines either!
It is not about broadcasting the message out there either, as Online PR agencies tend to do, but actually engage with your audience – and have a conversation with them, as that’s what it’s all about is it not?
Really great post. It definitely makes sense to bring it all in together, that way as you’ve said provides a map for clients and customers alike. Something I will be passing onto my clients in the future. Thanks.
What a fabulous piece Charlotte.
It’s certainly something I can take away with me and help me to keep moving on in this field.
I actually fee quite inspired by the content and realive simplicity of it all. I’ll be getting to work on it very soon.
Thanks
Charlotte,
Really interesting piece. I like communication that spells out the detail.
My concern (as a small business owner) is that managing or “maintaining” an online marketing presence is very labour intensive. There’s a constant requirement to ensure your offering is “to the fore”………most small companies don’t have this (time) resource.
Does this mean the Internet is only for companies of a certain size who can afford someone’s time to be the web guardian?
Hi Nick,
Thanks for the comments you left. Interesting point you made. I see the website as an additional networking and sales channel – and companies should should always be investing time into ensure the website is up to date.
Automating some of the processes can make it more productive. Keeoing your USP sharp is crucial and adopting new strategies such as this can certainly help.