Interesting post on SearchEngineWatch yesterday, which got me thinking.
Dave Davis writes an insightful post about Email marketing and SEO, in view of a patent Google has around ‘Email spam and junk mail as a vendor reliability signal’. (more…)
Category Archives: Search Engine Optimisation
Forum Marketing – still worth if for Traffic & SEO
Forum marketing feels like old school digital marketing as it was one of the original ways to
drive visitors to a website and get inbound links.
With the advent of SEO, forum marketing fell out of favour, as more web masters looked at short cuts for getting inbound links. Buying links or doing guest blog posts seems to have been the key areas where people have focused their attention to get inbound links.
(more…)
Impact of Google+ Integration into Search Results
Last week Google announced the launch of “Search, plus your world“, which delivers search results with Google+ content included. (more…)
Inbound Links from Twitter can help your SEO – Part 2
My previous blog post back in October about how Bit.ly links which are 301 redirects could be deemed as inbound links and boost your SEO.
So I went back to the article from Econsultancy called ‘Lifting Google rank using social conversations‘.
I got this tweet from ProNet Networking. (more…)
Google Preview Rolled Out in Search Listings
Over the past few weeks Google has been rolling out Google preview. This enables users to view the website page before clicking through so they do a visual comparison of the website. This is a great development as it will help them decide which sites are right for them. (more…)
Online Circle of Influence Effects Search Engine Listings
Your overall rankings in the search engines are influenced by who’s connected to you in your circle of influence i.e. – twitter, blogs, links, comments etc…
What do I mean by this?
Last week I was preparing a presentation for the Leeds Business Network and I asked my husband to do a few searches. He searched for ‘What is online credibility’ in Google and I appeared in the top 10 (see screen shot). When I searched in Google when I wasn’t logged in and on a different IP, I didn’t come up at all. (more…)
Have you audited your website recently?
Todays’ guest blog post is by
Wendy Chamier who is a web consultant who focuses on your website success and emarketing.
Your site is looking absolutely peachy right?
OK, maybe not so peachy, and you think it could do better. But you are getting visitors to your site, you are getting sales through the site, so what’s the problem?
Besides, you are more interested in sexy new social media “stuff” !
Don’t get me wrong, there is a lot to be excited about with social media, and lots to take your time and attention, but it could be a mistake to leave your website languishing in the process.
Boost Google Rankings by Participating in the Online Social Conversations
I came across an article today on E-Consultancy, Lifting Google Rank using social conversations which confirms this is the route which Google is going.
A year ago I wrote a blog post about how customer comments would influence your search engine listings. Ahead of my time I hear you say (comes with being in the industry for 12 years!) (more…)
Google Social Search – Your circle of influence is important
With the launch of Google Social Search last week, this puts a new dimension on social search optimisation and how companies should be approaching their search optimisation strategy. (more…)
Google Merchant – are you making the most this growing channel?
Back at the end of September Google announced the split of Google Base. Google Merchant is an account where you can submit your product based feed. This information drives the data in Google Shopping. Google Base remains in place but for non product information such as houses or cars. (more…)
On The Web
Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative
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