In this interview we catch up with Sharon Cain from Quest PR. Social media can take different angles depending on the scope and outcome of the campaigns.
We talk to Sharon about how blending social media with PR can increase reach and opportunities. Creating a newsworthy content is key to success…so hear how this can work for you.
Walking the talk when it comes to social media is important as it backs up your credibility knowledge and know-how. But it’s more than that, it is a USP.
I presented ‘Building your Online Credibility on LinkedIn’ at the IoD North Yorkshire Breakfast on Wednesday 6th October. Below is an overview of the presentation.
Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online reputation.
As more people engage with the social web differentiating yourself become imperative.
Online Credibility – why is it important
Online credibility is the perception your customers, potential customers, business / collaboration partners get when they encounter you online e.g. visit your blog, read your comments online, read your profile, etc. (more…)
Today I was on the panel at Leeds Met Uni Learning Lunch: E-Portfolios event. I managed to get the team to set up the hash tag #LeedsMetLL and so we got quite a few questions from students prior to the event. The Leeds Met Employerability Office tweeted the event and kept up with the lively debate (so please read the tweets!). (more…)
Harness the Power of the Social Web
2009 was the year that the social web hit made an impact on how companies and people interact online. Technologies such as facebook, twitter and blogging took the social web to the masses, so the power of the social web grew and became mainstream. (more…)
The change in emphasis in algorithms to start looking at the trust and authority factors have been on the horizon for a while. Back in June I talked about how customer comments could effect your ranking and in November how Search Wiki could be the start of customers ‘voting’ for your site.
Back in March there was an update in Google which changed the algorithms and incorporated the concept of ‘trust’ into the rankings. If you missed it, have a look at the video from Matt Cutts, Google talking about the changes. (more…)