Tag Archives: ROI

Is Social Media Failing Companies?

There was an interesting discussion in the IoD LinkedIn Group this week titled ‘Is Social Media failing’, which as certainly sparked a debate.

Recent figures released by the IAB (prepared by PWC) demonstrate that social media is showing a rapid growth.  Budgets for social media increased  by 200% in 2010 vs 2009.

A recent article by AdAge shows that some big brands have not seen ROI on the social media campaigns: (more…)

On The Web

Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative

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