Tag Archives: community management

Hosting a Live Facebook Chat

Increasing your reach and fans on Facebook is about 1 key thing, affinity with your existing fans. The more comments, likes and shares you have, the higher the chance your content will appear in your fans timelines.

Just sharing links and photos isn’t enough to stimulate activity, which is why content design and creation for Facebook is key.

563136_234435806695227_340601749_nWith the launch of reply to comments on Facebook pages a few weeks ago, this made having conversations on Facebook pages easy as people can respond to specific comments.


Community Management – gardeners or managers?

I’ve recently been having a discussion with some friends at the RSA Digital Engagement team about how to moderate a community. The main thrust of the discussions have been around cultivating or managing.

Cultivating a community
Cultivating a community should be about building knowledge and experience within the community, so it builds as a knowledge community. The word ‘manager’ creates the sense that as an organisation you  are building the community on your terms, not the advocated and enthusiasts. It should formulaic, rigid, and flexible. (more…)

On The Web

Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative

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