I decided I should start reading some of the books that have been recently published to see what advice is being given about social media.
Inbound Marketing – Get Found Using Google, Social Media and Blogs by Brian Halligan and Dharmesh Shah, £8.43 from Amazon
This book is very much aimed at the beginners in the social media world and working through the functionality of each site. People who should read this book at the decision makers or leaders in the business who are responsible for marketing and business strategy.
The premise of the book is around creating your website as a hub for information using blogs, whitepapers, videos and interviews. So it becomes a destination for up to date and relevant information users, who, potentially could be your customers.
It talks through practical examples of how other companies have used the social media sites, also how to employ a PR agency to support the work, even down to the resource that you need to support the growth / change in marketing.
I usually find these books a hard read, having to wade through the egos of the authors. This book was refreshing and a great change to most books.
I have certainly suggested that this is a must read for all my new clients – as it succinctly brings the user up to speed, so they are informed enough to talk through strategies and application of social media in their businesses.
This looks like a good read. I have ordered it off Amaazon today, and will look forward to updating my SEO knowledge. Will update you when I have read it