Ever had those moments / thoughts, where you want to share an experience on your blog with others but the technology just isn’t there?

I was at a meeting on Thursday last week and met John Duffy, Marketing Director from Ipadio. They have some clever software which enables you to do live telephone feeds into your website. Alternatively you can record these calls and these files can upload them afterwards.

John gave some inspiring demonstrations where this software / service has been used. One was where a team had tracked the Great Wall of China for sponsorship and phoned in live (and recorded it) to say they had arrived.

Another example is the Duke of Edinburgh awards which are evaluated by assessors on their expeditions, so the assessors phone in the assessment rather than writing it down.

There are a few terms for this phlogging or audio blogging and certainly is an extension to moblogging, mobile blogging. This differs to podcasts (not video casts) as that assumes that the files is streamed over the internet, as opposed to live streaming to a web page (and the file is then saved).

Audio blogging is an emerging market with only a few services on offer such as hipcast. Interestingly Audioboo has launched a service for the iphone so your audio blog file is saved and you can link to it.

Ipadio can also do phone > text service as well. It can integrate into Twitter, blogs and all the main social media platforms, so the potential for adoption of the technology into main stream is a possibility.

With the increase in mobile technology, I can see this being a growing marketing, as there are so many applications for this software. People calling in from expeditions, people sending in reviews of gigs, people sharing moments with friends, businesses using it for site visits…..the list is endless.

So how would you use this technology in your business or hobbies? I’d be interested to hear!