I was on Twitter on New Years Eve afternoon and saw this tweet come through on the Waterstones account:

 

 

I clicked on the link to the book which was a book called A Wild Affair by Gemma Townley. It sounded like just the kind of book for a winter’s afternoon.

As directed by the tweet I emailed Waterstones back. Last week the book arrived in the post. Luckily I was on a long snowy train journey this week, so took the book with me.

Overall I give 10/10 to Waterstones for an inspiring use of Twitter. What great way to get customer generated content on your website, to get customers engaged with your brand and to get people talking about your brand. It must of worked as I am writing this blog post, right?

So I am now on the look out for other inspiring uses of Twitter. Not just the standard RT of articles, jokes or videos. Something inspiring, new, innovative that’s going to get people talking about the brand and the outcome. Would be great to hear your stories of innovative uses of Twitter