I recently came across Klout (as it’s a factor integrated into Hootsuite) – which is a site where you can measure your influence on Twitter and Facebook.  The definition here are taken form the Klout site.

Klout Score
“The Klout Score is the measurement of your overall online influence. The scores range from 1-100 with higher scores representing a wider and stronger sphere of influence.

The Klout Score is a factor of over 35 variables broken into three categories; True Reach, Amplification Score and Network Score.”

True Reach
“True Reach is the size of your engaged audience and is based on the followers and friends who actively listen and react to your messages.

Amplification
“Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100. Network score indicates how influential your engaged audience is, also on a scale of 1 to 100. The Klout score is highly correlated to clicks, comments and retweets.”

Influence
My influence level of my engaged audience is:

The Network Score is a measurement of the influence level of the people who interact with you. Scores range from 0 to 100. Interaction types include:

• @ messages
• Retweets
• Follows
• Lists

Network Influence indicates how influential your engaged audience is and is on a scale from 1 to 100. Engagement is measured based on actions such as retweets, @messages, follows, lists, comments, and likes.

Each time a person performs one of these actions it is a testament to the authority and the quality of your content. Capturing the attention of influencers is no easy task, and those who are able to do so are typically creating spectacular content. ”

Action points based on data

• I need to boost my level of engagement – as a low level of my tweets are acted upon (RT, comments, replied or liked)

• My network influence is reasonably high and is a testament to the quality of content / tweets I sent out.  I could improve capturing the attention of my followers more.

• I could do with growing my fan base on Twitter – but not at the detriment of the engagement and amplification I have.  Growing it naturally through good content, conversations and etiquette is appropriate.

What this says to me is that the level of engagement, quality of tweets and   influence in your twitter network is key to a successful campaigns.  It’s not about the number of followers you have but the engagement, conversations and influence.

What’s your Klout score – and what are your learnings based on this?