For the pro users of social media this is a great resource for ideas, updates and thought leadership. This free ebook was published a few weeks ago by Eloqua and JESS3. The beauty of the ebook is that the information is current, rather than paperback books which are generally out of date as soon as they go to print.
I’ve certainly taken some real gems from this book. Read the chapter on ‘How to organise internally’, ‘Practical Users for Geo’ and the day in the life of Jaimie Grenney, VP Social Media & Video at Salesforce.com