Boosting your Facebook Fan Page Edgerank is imperative to ensuring you are maximising the reach of your page.  Creating a content strategy that is ongoing and engaging is the key to this.  BuddyMedia created a great PDF on ideas for content to boost your edgerank.

Here are 10 Top Tips to get your Facebook Fan Page ranking higher on it’s Edgerank:

1. Build campaigns that have regular frequent interaction, not just a big launch, it needs to be a continual drip of content

2. If your launching a new campaign, you need to boost your edgerank prior to the campaign to ensure you have the optimal exposure on your fans news feeds.

3. Ask questions and spark a debate  – to boost your affinity. Plan a series of these to continue to build the edge rank

4. Run a trivia questions around your brand or campaign – people love to share their knowledge.

5. Run polls  or questions to get people talking (creates great content for a blog post on the results as well).

6. Coupons / vouchers are a great way to boost your fans and interactivity. Use Woobox

7. Competitions – use competition to boost your discussion

8. Make the most of your high value content (videos and photos) to spark interactions

9. Email your existing customers – pointing them to the competition / question / vouchers – sign posting is a great way to build awareness

10. Tweet about the questions and post link on Twitter

11. Keep content fresh – content needs to be posted on a regular basis, with regular interactions to maintain your Edgerank

12. Ask users to share – explicitly ask people to share content on Facebook.  Don’t do this all the time, as the effectiveness wears off.

13. Launch a Forum – Once you’ve got sufficient number of fans interacting, think about launching a forum

14. Don’t post too much – as it will clog up Fans news feeds and is the equivalent of spam. Posting once a day as maximum and at peak time is important

15. Results will not be immediate but will grow over time, so stay patient 🙂