A Leeds internet marketing agency has won contracts with two major Yorkshire firms looking to harness the power of social media and update their SEO.
Optimum Exposure will advise Sirius Engineering and HML to review their existing SEO and website content and train staff to gain more valuable and effective exposure.
Charlotte Britton is the MD and founder of Optimum Exposure. She said that both companies had previously been heavily reliant on traditional marketing methods but now recognised the changes that were occurring in internet and social media and their need to change with them.
Key to her success in winning both contracts has been Charlotte’s in depth understandingof social media and internet marketing compared to many others in the market place.
Optimum Exposure has 10 years experience in internet marketing and social media and has always majored in delivering the latest technologies that are client specific.
“It isn’t about achieving critical mass but ensuring that your SEO is delivering the quality of enquiry and client interest that will maximise your business potential,” she explained.
“Recent changes to Google search mean that fresh content ranks more highly than key news. Businesses want to retain their ranking in the listings so are turning to Optimum Exposure to enable them to keep ahead of their rivals. The fast changing demands of social networking, businesses and the end user demand that SMEs become more sophisticated in their use of the internet.
“Increasingly Optimum Exposure is being called on by businesses in the region who recognise that internet marketing and social media are key elements of their PR campaign and not just add ons.
“More importantly many understand the value of up skilling team members and constantly refreshing their skills so that they stay ahead of rivals and provide the best services and products to key clients. Ongoing training is a great way of motivating staff and enhancing your business at the same time.”
Paul Connell is head of business development at Sirius Engineering.
“We called on Optimum Exposure to train our staff and help develop our social media strategy. Charlotte is one of the leaders in the field and she has delivered.
“Social media is part of what is required by many of our clients and the market. We have integrated a lot more onto the new website and it looks great,” he said.