The change in emphasis in algorithms to start looking at the trust and authority factors have been on the horizon for a while. Back in June I talked about how customer comments could effect your ranking and in November how Search Wiki could be the start of customers ‘voting’ for your site.
Tag Archives: building trust
Google Brand Update – what are the implications? Part I
Back in March there was an update in Google which changed the algorithms and incorporated the concept of ‘trust’ into the rankings. If you missed it, have a look at the video from Matt Cutts, Google talking about the changes. (more…)
The future of search – how customer comment could influence your rankings
Imagine that you are researching a product to purchase online, and you mention it to a friend. They had a bad experience of the retailer, and consequently you choose a different retailer. (more…)
On The Web
Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative
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