With the launch of Google Latitude that is software that allows mobile phone users share their location with friends, it s becoming more obvious that Google is focusing on the more personalised / local search. So for any business it is essential for any SEO and SMM campaigns that the same information is out in the public domain. More importantly it is essential that the SMM and SEO camapigns are interlinked, so the same message about the company can be found in You Tube, blogs, twitter, facebook or linked in.

Using Google Local Business Centre you can enter your companies address and details – here are some instructions if you haven’t done it already!

What you can then do to ensure you are maximising the leverage of this in the social media sites. Ensure the business listing points to your location page.

What you then need to do on the footer or contact us page is to promote the:

• link to your company’s Facebook page
• link to your company’s blog
• link to forums that you consistently post in
• link to your company’s Linked In page
• link to your company’s Twitter account
• link to any You Tube footage
• link to any shareslide presentations
• link to eventbrite for any events that you are holding

That way your potential customer, partnerships and colleagues can keep track of what you are up to!.

So then all your various online networking efforts will inter-feed each other and hopefully will help promote your website, not just in the search engines either!

It is not about broadcasting the message out there either, as Online PR agencies tend to do, but actually engage with your audience – and have a conversation with them, as that’s what it’s all about is it not?