There was an interesting discussion in the IoD LinkedIn Group this week titled ‘Is Social Media failing’, which as certainly sparked a debate.

Recent figures released by the IAB (prepared by PWC) demonstrate that social media is showing a rapid growth.  Budgets for social media increased  by 200% in 2010 vs 2009.

A recent article by AdAge shows that some big brands have not seen ROI on the social media campaigns: (more…)