Liz Cable at Reach Further suggested that I looked at going to Thinking Digital Conference which is in Gateshead on 13 – 15 May 09. This conference is an:

‘annual conference where the world’s greatest thinkers and innovators gather to inspire, to entertain, and to discuss the latest ideas and technologies’

How fantastic to have such a first class event, that is not in London and is hosted in one of the most iconic buildings of the north. These types of events are great as they give you a flavour of new ideas and technologies that you can go away, research and look at how you can take these ideas and implement them.

Staying up to date with current thought leadership and technologies is crucial for surviving in this fast moving world. Those companies and individuals that do not evolve, adapt and grow will become stagnant, old school and more importantly loose their edge.

Working in the digital sector means that you have to work hard at keeping your edge (that of your own and your company’s) as technology and innovation grows and changes so quickly. Having the opportunity to hear some of the greatest thinkers and innovators in technology, media, mobile, leadership & marketing is exhilarating and is boldly marked in my diary. I certainly will be investing and purchasing my ticket!