Over the past 2 years I’ve been speaking to many clients about setting up blogs to enhance their SEO campaigns. So I thought I’d share some of the key ideas. (more…)
Yearly Archives: 2009
Survival of the fittest in the age of Digital Darwinism
How do you structure your business for social media?
So think back 10 years when the internet came out and suddenly every company got a brochure-ware website or e-commerce site. Companies had to adapt their existing business structure to ensure that their online strategy dove tailed into their organisation structure. (more…)
Warning – Social Media & New Technologies Can Change Your Business
Yesterday I was presenting at the Art of Digital Conference (Twitter Tag: #artofdigital) along side:
- Identity 2.0 – Alison Gow, Executive Editor, Digital, Liverpool Echo & Daily Post
- Break Out Session: Power of Online Communities – Millicent Jones, Liverpool Philharmonic
- Web 2.0 & New Audience Relationships – Will Gompertz, Director, Tate Media
- TV 2.0 – Ian Forrester, BBC Backstage (more…)
who’s in my flock – tracking digital brand
When you think about your personal online / digital brand – what are the core messages that you want to get across? (more…)
My digital brand – how to get your identity established online
I’ve been thinking about my digital brand and wondering whether I am communicating my brand messages and values correctly. So what do I mean by that? (more…)
The future of search – how customer comment could influence your rankings
Imagine that you are researching a product to purchase online, and you mention it to a friend. They had a bad experience of the retailer, and consequently you choose a different retailer. (more…)
Thinking Digital Conference – building your brands online
I attended the Thinking Digital Conference at The Sage in Newcastle, Gateshead last week. I would recommend this conference to anyone who’s in the digital sector and wants to find out the latest trends and thought leadership. (more…)
LinkedIn – every individual is a small business
I went to the IoD Annual Convention on the 29th April. Reid Hoffman, Founder LinkedIn was one of the speakers. He had some really interesting points which I would like to share with you are they were inspiring for me and have made me think about how I use Linked In. (more…)
The Long Tail of Key Phrase Research
I gave a seminar last week on social search optimisation, which was about optimising your blog, twitter, Linked In, You Tube videos so they all appear in the search engines on the specific terms related to your products and services.
Some one then asked me about the difference between generic and niche key phrases and how to identify them………which got me thinking about the best way to explain it to a
newbie.
Social Search Optimisation – optimising your online assets
There’s a sea of change in the search engine optimisation world, those that embrace it will survive the change and those which continue to offer the old school search engine optimisation will become extinct.
What am I talking about? Read on and I’ll explain all.
There’s been a rise in the use of social media sites by businesses, but they see to be doing it in a haphazard way – a blog here, a you tube channel there, twitter here, flickr there. To get the optimum out of using these channel you need to ensure that they are linked up and optimised.
Optimising your Blog
Rather than posting to your blog and hoping people find it and read it. Go to Google Keyword tool and look up the niche key phrases around. Then think about what blog posts you can do around those niche search terms. That way your blog articles will rank in the search engines, and hence will drive traffic into your site……BUT integrating your blog into your company website is crucial, as that way they can then navigate into your website and look at your product and services.
Commenting on blogs and participating in forums will generate inbound links into your website. Getting your blog articles re blogged or commented on other peoples blogs would be another step in the right direction.
Gone are the days of getting your website listed in a directory (as anyone can do that!). Getting inbound links from the community you are involved in is not as straight forward and shows that you are involved and committed. Over the next few months, I can see that Google will be putting more emphasis on inbound links from social media sites as compared to directories.
Optimising your You Tube videos
You Tube listings are now appearing in the search engine listings – so when you upload your videos, ensure that you are putting a targeted description and tags on the video.
Optimising your Tweets
Tweets are now appearing in search engine listings, especially around searching for an individual. So make your tweets count – don’t waffle about your dinner or that you are walking the dog. Talk about your passion and what’s important to your business. Don’t just broadcast the information, engage with other people in the same space and start those conversations.
Put your Twitter account on your email signature so your contacts can start following you on twitter as well.
Optimise your Linked In Profile
If people are searching for you by name, make sure your Linked In profile is up to date and as complete as possible – as that also gets indexed by the search engines. Ensure that you have put in your company URL and your twitter account.
Finally…….
Sticking your head in the sand and saying ‘I’m just not doing the social media stuff’ is not an option. I remember when Google was launched and people said ‘who’s going to use a search engine with no advertising on it?’. Weirdly, the search engine has now got the largest market share. But those companies that saw the search engines as another sales channel and started using it effectively, soon got good rankings and driving new sales leads from there site.
The rise of social media resonates so much with how search engine marketing became an established and proved form of marketing.
On The Web
Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative
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