From the view of a larger company it is crucial to effectively manage the conversations in the social media channels to ensure that you manage the reputation of your brand online.
If your brand is quite well established there is going to be some volume of traffic in the tweets, facebook fan pages posts and community.
The question I have had posed many times is how do organisations manage the workflow, business process and customer relations around this emerging channel?
Virtual vs Real World Conversations
There are differences between what people say on the internet and what people say in the real world.
The main difference is what people feel they can say to someone online compared to face to face.
How Audiences are Using Twitter and Social Media and Changing Presentations Forever, £12.99
The backchannel are the people in your audience who are using social media sites such as Twitter to collaborate, chat, share information either prior / during / after your presentation.
I have been to a few seminars / barcamps / workshops where there’s an unofficial backchannel chatting throughout. (more…)
Last Monday (22nd February), Martin Dean, Deputy Director, Leeds Initiative joined IoD Members over lunch to discuss The Vision for Leeds 2030. (more…)
I was on the train last Wednesday coming back from the RSA Social Media Surgeries in Sheffield with Rob Greenland. (more…)
I’ve been following Andrew Stott, Director of Digital Engagement on Twitter for sometime.
Taking the digital age to core government and setting best practice for communications and marketing is a job that I am sure we all would admit sounds like hard work.
The IoD Young Directors Forum presents ‘IoD Just Lunch’, a monthly lunchtime event to meet and network with fellow IoD Directors over a two-course lunch provided by the excellent restaurant at 3 Albion Place, the Leeds IoD member facility.
With the launch of Google Social Search last week, this puts a new dimension on social search optimisation and how companies should be approaching their search optimisation strategy. (more…)
Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative
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