2 weeks ago Google launched their internet stats website. Sometimes you get asked by clients for specific information on demographics, so it’s a welcomed source of information.
Category Archives: Business Strategy
Keeping Track of Those Online Conversations about your brand
Back in the early summer I did a blog post talking about the recent changes in Google so that they focused more in inbound links from the online conversationspeople are having about your company.
Over time the importance and focus of these conversations will grow, as ultimately they potentially could have an impact on your search engine listings.
So tracking these conversations and responding to them will become part of the daily marketing mix that companies will need to adopt.
Seth Godin launched Brands In Public this week which is a service that tracks all the conversations on one page. This is one of the most sophisticated systems I have seen recently. Really usable and means you can keep track of those conversations across all the different sites.
What this actually demonstrates is that if key individuals such as Seth are setting up business around monitoring the conversations online, then online brand reputation (whether thats personal or a company brand) is a growing marketing. It is currently in it’s infancy but is growing at a rapid rate.
It reminds me a lot of when Google launched, and people who adopted the marketing channels early on and used the search engines wisely to grow their business, became market leaders.
Those brands who start thinking about online brand reputation management, embrace the channels and actually start using them to grow the brand awareness, will come out of this recession, stronger and with a competitive advantage which will bode them well for future success.
This isn’t just corporate brands but personal brand. For those figures who are in the public eye need to monitor who is saying what about them, but also opportunities where they can get involved in the conversations.
So what are you doing to track your personal or corporate online brand reputation? What are you doing to influence and grow it?
Swine Flu – Ready to manage your business virtually?
Swine flu is here. It’s in the headlines daily and the numbers of people contracting the illness are set to rise, rapidly. (more…)
Setting up your blog for SEO
Over the past 2 years I’ve been speaking to many clients about setting up blogs to enhance their SEO campaigns. So I thought I’d share some of the key ideas. (more…)
Survival of the fittest in the age of Digital Darwinism
How do you structure your business for social media?
So think back 10 years when the internet came out and suddenly every company got a brochure-ware website or e-commerce site. Companies had to adapt their existing business structure to ensure that their online strategy dove tailed into their organisation structure. (more…)
Warning – Social Media & New Technologies Can Change Your Business
Yesterday I was presenting at the Art of Digital Conference (Twitter Tag: #artofdigital) along side:
- Identity 2.0 – Alison Gow, Executive Editor, Digital, Liverpool Echo & Daily Post
- Break Out Session: Power of Online Communities – Millicent Jones, Liverpool Philharmonic
- Web 2.0 & New Audience Relationships – Will Gompertz, Director, Tate Media
- TV 2.0 – Ian Forrester, BBC Backstage (more…)
My digital brand – how to get your identity established online
I’ve been thinking about my digital brand and wondering whether I am communicating my brand messages and values correctly. So what do I mean by that? (more…)
On The Web
Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative
Contact Us
You can use either the email address or phone numbers to the left.