Category Archives: Social Media

Starting A Social Media Campaign

I presented at the York Science Park Business Support Seminars on Tuesday 26th October.  Please download the ppt from this seminar.

I talked about the techniques for starting a social media campaign.  People always seem to dive straight into setting up the profiles and sites for their campaign, without giving much thought to listening to the existing conversations. (more…)

The Future of Bit.ly

On Thursday 7th October there was an article on Mashable about the possible threat to the Bit.ly domain.

The .ly are Libyan TLD (Top Level Domain) and the Libyan Government are starting to seize back the 2 and 3 letter domains. Recently vb.ly domain was seized from its owners for allegedly violating Libyan Islamic Sharia Law around adult content. (more…)

Online Circle of Influence Effects Search Engine Listings

Your overall rankings in the search engines are influenced by who’s connected to you in your circle of influence i.e. – twitter, blogs, links, comments etc…

What do I mean by this?

Last week I was preparing a presentation for the Leeds Business Network and I asked my husband to do a few searches. He searched for ‘What is online credibility’ in Google and I appeared in the top 10 (see screen shot). When I searched in Google when I wasn’t logged in and on a different IP, I didn’t come up at all. (more…)

On The Web

Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative

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