In a recent article from Search Engine Watch- Email beats Social Media for customer attention – a new report from Econsultancy has shown that sending targeted and relevant emails leads to greater e-commerce success than using social media sites.
This really shows that the influence of the social networks is still growing and is in it’s infancy. It will be the early adopters within the market that will be driving the change in online shopping behaviour. (more…)
Today’s blog post is from Ben McKenna from Totaal who’s the man behind Bradford Social Media Surgeries. (more…)
I came across an article today on E-Consultancy, Lifting Google Rank using social conversations which confirms this is the route which Google is going.
A year ago I wrote a blog post about how customer comments would influence your search engine listings. Ahead of my time I hear you say (comes with being in the industry for 12 years!) (more…)
This is a tricky one which I come across a lot of the time and thought it was worth a discussion.
When sending out tweets / facebook – should you use ‘we’ or ‘I’. (more…)
For the month of May I decided to see how I could manage without blogging and twittering to see how life was before I got involved.
I initially had some extra time which I used up focusing on client work. After the initial week, I began to feel out of touch with what was going on. Not only with my peers and friends, but in the digital world, as I get a lot of news from Twitter.
Admittedly listening and monitoring is not the glamorous part and I know time is of essence on a lot of this (as the pace is so fast) but how can you be authentically participate in conversations if you haven’t planned out your responses or got the business processes supporting the campaign? (more…)
Tonight I attended the Leeds Social Media Surgery (Twitter hashtag: #leedssms) at the Round Foundry Leeds. Interesting going along as a ‘surgeon’ (if I can call it that term) as you never know who you’ll meet or what conversations you will have. (more…)
If you are a charity, social enterprise, arts project, club or society, then chances are that you’ll be using social media to engage and grow your audience.
But are the conversations that you are having different to those of how consumer brands are engaging with this their fans? Do you need to approach the method of seeding the conversations differently or should you be using different tools? (more…)
From the view of a larger company it is crucial to effectively manage the conversations in the social media channels to ensure that you manage the reputation of your brand online.
If your brand is quite well established there is going to be some volume of traffic in the tweets, facebook fan pages posts and community.
The question I have had posed many times is how do organisations manage the workflow, business process and customer relations around this emerging channel?
Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative
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